Artificial Intelligence (AI) Policy

Effective Date: 11/25/2025

Introduction

At Sports Cards Reserve, we believe in transparency about how we operate our business. As a father and son team based in Boise, Idaho, we may use artificial intelligence (AI) technologies to help us serve you better. This AI Policy explains how we use AI on our website and in our business operations.

Our Commitment to Transparency

We are committed to being upfront about our use of AI technology. This policy outlines:

• Where and how we use AI on our site
• What AI does and does not do in our business
• How we maintain human oversight and accountability
• Your rights regarding AI-generated content and decisions

How We Use AI

Content Creation and Product Descriptions

We may use AI tools to assist in creating or enhancing:

• Product descriptions for basketball cards and Cooper Flagg cards
• Website content, blog posts, and educational materials about card collecting
• Email newsletters and marketing communications
• Social media content

Human Oversight: All AI-generated content is reviewed, edited, and approved by our team before publication. We ensure accuracy, especially regarding card conditions, authenticity, and pricing.

Customer Service

We may use AI-powered tools for:

• Chatbots to provide initial customer support and answer common questions
• Email response suggestions and assistance
• Frequently asked questions and help documentation

Human Oversight: Complex inquiries, authenticity questions, and important decisions are always handled by our team. You can always request to communicate directly with us.

Image Analysis and Card Authentication

We may use AI technology to assist with:

• Image enhancement and optimization for product photos
• Initial card condition assessment
• Comparing cards against reference databases
• Detecting potential counterfeits or altered cards

Human Oversight: AI assists but does not replace our expertise. All authentication decisions and condition assessments are verified by our team and, when appropriate, professional grading services.

Business Operations

We may use AI for:

• Inventory management and stock recommendations
• Pricing analysis and market trend research
• Order processing automation
• Website analytics and user experience optimization
• Fraud detection and security monitoring

Search and Recommendations

We may use AI to:

• Power search functionality on our site
• Suggest relevant Cooper Flagg cards or other products based on your interests
• Personalize your browsing experience

What AI Does NOT Do

To be clear about our limitations and commitments:

• Final Authentication: AI does not make final decisions about card authenticity—our experienced team does
• Pricing Decisions: While AI may assist with market analysis, final pricing is determined by our team
• Customer Service Decisions: Important customer issues, refunds, and disputes are handled by real people
• Personal Recommendations: We don't use AI to make assumptions about you beyond your explicit interactions with our site

Data and Privacy

How AI Uses Your Data

When we use AI tools, they may process:

• Your browsing behavior on our website
• Purchase history and preferences
• Communications with our customer service
• Information you provide through forms or accounts

Third-Party AI Services

We may use third-party AI services (such as chatbot platforms, analytics tools, or payment processors with AI capabilities). When we do:

• We choose reputable providers with strong privacy practices
• We limit the data shared to what's necessary for the service
• We require these providers to protect your information
• Your data use is governed by both our Privacy Policy and their terms

Data Retention

Data processed by AI systems is retained according to our Privacy Policy. We do not retain data longer than necessary for the purposes described.

Accuracy and Reliability

While AI can be helpful, it's not perfect. We acknowledge that:

• AI may occasionally produce errors or inaccuracies
• AI-generated content should not be considered expert advice without human verification
• We maintain human oversight to catch and correct AI mistakes
• For critical information (card authenticity, condition, value), we rely on human expertise and professional grading when appropriate

Bias and Fairness

We are committed to fair treatment of all customers. We:

• Monitor AI systems for potential bias in recommendations, pricing, or customer service
• Do not use AI to discriminate based on protected characteristics
• Provide human review options when AI-driven decisions affect you
• Welcome feedback if you believe you've been treated unfairly

Your Rights and Choices

You have the right to:

• Opt Out: Request not to interact with AI-powered chatbots and speak directly with our team
• Human Review: Request human review of any AI-generated assessment or recommendation
• Explanation: Ask how AI was used in any decision affecting your purchase or account
• Correction: Request correction of any errors in AI-processed information
• Data Access: Request information about what data was used by AI systems (subject to our Privacy Policy)

To exercise these rights, contact us at [email protected].

AI-Generated Content Disclosure

When appropriate, we will disclose when content has been substantially created by AI, particularly for:

• Blog posts or educational articles
• Marketing materials
• Product descriptions where AI played a significant role

However, content that is AI-assisted but substantially reviewed, edited, and verified by our team may not carry specific AI disclosure labels.

Security

We take security seriously when implementing AI systems:

• AI systems are regularly updated and monitored for vulnerabilities
• We use secure connections when transmitting data to AI services
• Access to AI systems and data is restricted to authorized personnel
• We comply with relevant data protection regulations

Intellectual Property

Regarding AI-generated content on our site:

• We claim ownership of AI-generated content that we create and substantially modify
• AI-generated product descriptions and marketing materials are our property
• We respect intellectual property rights in training AI systems
• We do not use AI to infringe on copyrights, trademarks, or other IP rights

Changes to AI Usage

As AI technology evolves, our use of it may change. We will:

• Update this policy to reflect significant changes in how we use AI
• Notify you of material changes that affect your rights or data
• Maintain transparency about new AI implementations

Limitations and Disclaimers

While we strive for accuracy, please note:

• AI-assisted content may contain errors or omissions
• AI recommendations are suggestions, not guarantees
• AI assessments of card condition or authenticity are preliminary and subject to human verification
• We are not liable for decisions you make based solely on AI-generated information

Questions and Feedback

We welcome your questions, concerns, or feedback about our use of AI. As a small, family-run business, we value open communication with our customers.

Contact us:

Sports Cards Reserve
1150 W. State Street, Suite 240
Boise, Idaho 83702
USA
Email: [email protected]

Please include "AI Policy" in your subject line for AI-related inquiries.

Our Promise

As a father and son team passionate about basketball cards, Cooper Flagg cards, and the Dallas Mavericks, we use AI as a tool to enhance—not replace—our personal touch and expertise. Our commitment to you remains the same: authentic products, honest service, and a genuine love for the hobby we share.